Hello I'm

KUNHUKUTTAN

KATTUKULAM VARIEM

I am an Ad Film director and Creative director also experienced Printing Technologist, Entrepreneur, and Advocate for Women Empowerment, with over 30 years of professional contributions to the UAE.

KUNHUKUTTAN

KATTUKULAM VARIEM

30

Years of
Success
  • 01

    Dedication

    This portfolio reflects my commitment to excellence, my drive to innovate, and my dedication to making an impact in my field.

  • 02

    Tech Expert

    I have honed my craft through continuous learning, problem-solving, and an unwavering commitment to staying ahead of the curve.

  • 03

    Multi-Skilled

    Embracing a diverse set of talents and capabilities has allowed me to approach every project with a broad perspective, blending creativity, strategy, and technical expertise.

I'm an Entrepreneur,

I am an experienced Printing Technologist, Entrepreneur, and Advocate for Women Empowerment.

I founded my advertising agency in 2004, specializing in creative services, experiential marketing, and social media content creation. Throughout my career, I have been committed to promoting social responsibility and community welfare, particularly through initiatives in health, wellness, and women’s empowerment. A key focus of my work has been supporting women in the automotive sector, empowering them to break barriers in industries traditionally dominated by men.
In addition, I have led several CSR initiatives that address critical community needs, such as health and safety, especially during the early stages of the COVID-19 pandemic, when I coordinated significant relief efforts.

Social Profiles

  • 2

    Awards

  • 30

    Years Of Experience

  • 500

    Network

Portfolio

My Amazing Works

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Key Professional Highlights:

I Develop Skills Regularly

Mechanics Wellness Initiative 95%
Early COVID-19 Relief Efforts 88%
Creative Leadership in the UAE Market 90%
Creative services 70%
Social media content creation 80%
Experiential marketing 60%
Working to make difference

Real Passion to Innovate Things

I have been committed to promoting social responsibility and community welfare, particularly through initiatives in health, wellness, and women’s empowerment.

Awards & Recognition

• CRESTA Awards: o Our Castrol Care COVID-19 Support and Truckers Wellness Initiative campaigns received international recognition with a CRESTA Award, acknowledging our contributions to public health and the well-being of essential workers during the pandemic.
• AD STARS: o The Castrol Care and Truckers Wellness Initiative also earned accolades at the AD STARS festival, further highlighting the success and impact of these CSR programs in fostering community health and safety.

Key Professional Highlights

Mechanics Wellness Initiative: • Preventive Healthcare for Mechanics and Truck Drivers: o Since 2021, I have led the Mechanics Wellness Initiative, a preventive medical check-up program for automobile mechanics and truck drivers across the UAE. In partnership with Aster Medical Group, Castrol Lubricants, and Dubai Police, this initiative provides free health screenings, blood pressure checks, diabetes tests, and general health consultations over a three-day period.
o This nationwide program focuses on promoting preventive healthcare for essential workers, improving their well-being, and raising awareness about the importance of regular health check-ups.
• Recognition & Impact: o The Mechanics Wellness Initiative significantly improved healthcare access for UAE’s essential workforce. The program’s success has been recognized as a CSR model by industry leaders, benefiting thousands of mechanics and drivers across the UAE. Women Empowerment in the
Automotive Industry: • Supporting Women Breaking Barriers in Motorsports
Automotive Engineering: o I have worked closely with inspiring women in the automotive industry, including Aman Al Qubaisi, the first Emirati female Formula 1 driver, Huda Al Mathroshi, the UAE’s first female auto mechanic, as well as Rana Hayak, Ayasha, Asma, Nora, and Shaima—pioneers in automotive engineering, motorsports, and car maintenance. My work also extends to Fouzia, the only female truck driver in the UAE, whom I supported in amplifying her unique journey in a male-dominated industry. Through storytelling campaigns and media outreach, I have helped showcase these women’s achievements, inspiring future generations of women to follow their path.
• Media Campaigns & Advocacy: o I’ve led impactful media campaigns that have elevated the visibility of women in automotive sectors, demonstrating the value of diversity and encouraging more women to pursue careers in these traditionally male-dominated fields.
Early COVID-19 Relief Efforts: • Community Support During the Pandemic: o At the onset of the COVID-19 pandemic, my agency responded quickly to the urgent needs of essential workers by coordinating a comprehensive relief initiative. We distributed free face masks and sanitizers to automobile mechanics across the UAE, ensuring they had the necessary protective gear to continue working safely during the early stages of the pandemic.
o In addition, we took steps to sanitize automobile workshops, which were key hubs for maintaining the country’s transportation infrastructure, as well as the cars of doctors and ambulances to ensure the safety of medical professionals on the front lines.
o These efforts helped ensure that essential workers were protected during a critical period, supporting the UAE's public health measures and contributing to a safer working environment.

COVID-19 Relief for Essential Workers

o Beyond the automobile industry, we coordinated the distribution of masks and sanitizers to other essential workers, contributing to public health efforts throughout the country.

Additional CSR Initiatives

• Truck Drivers’ Health & Wellness: o As part of the Mechanics Wellness Initiative, we also extended wellness checks to truck drivers, who play a vital role in the UAE’s logistics sector. In collaboration with Aster Medical Group, Castrol Lubricants, and Dubai Police, we’ve ensured that truck drivers receive necessary healthcare and preventive medical services.
• COVID-19 Relief for Essential Workers:
o Beyond the automobile industry, we coordinated the distribution of masks and sanitizers to other essential workers, contributing to public health efforts throughout the country.

Creative Leadership in the UAE Market

• Founder & CEO of Marketing and Advertizing Support Services Fz LLC (established in 2004), where I lead creative services, experiential marketing, and social media content creation for clients across various industries.
• Known for developing and executing high-impact campaigns that connect brands with their audiences through innovative strategies and events.

Why I Qualify for the UAE Golden Visa?

• I have been a dedicated resident and business leader in the UAE for over 30 years, contributing to the growth of the advertising industry and promoting social responsibility through various CSR initiatives.
• The Mechanics Wellness Initiative has improved the health and safety of mechanics and truck drivers nationwide, with support from Aster Medical Group, Castrol Lubricants, and Dubai Police.
• My focus on women’s empowerment in the automotive and transportation sectors has led to significant visibility for women like Fouzia, the first female truck driver in the UAE, and other groundbreaking women in motorsports and automotive engineering.
• My early-stage COVID-19 relief efforts helped protect essential workers by distributing free protective equipment and sanitizing workplaces, directly contributing to the UAE’s public health and safety during the pandemic.
• The CRESTA and AD STARS awards highlight the global recognition of the impact of the Castrol Care and Truckers Wellness Initiative, underscoring the success of these programs in supporting public health during the pandemic.

  • Desktop Application

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    Devman is a leading web design agency with an award-winning design team that creates innovative, effective websites that capture your brand, improve your conversion rates, and maximize your revenue to help grow your business and achieve your goals.

    In today’s digital world, your website is the first interaction consumers have with your business. That’s why almost 95 percent of a user’s first impression relates to web design. It’s also why web design services can have an immense impact on your company’s bottom line.

    That’s why more companies are not only reevaluating their website’s design but also partnering with Kura, the web design agency that’s driven more than $2.4 billion in revenue for its clients. With over 50 web design awards under our belt, we’re confident we can design a custom website that drives sales for your unique business.

  • Mobile Application

    Dliquip ex ea commo do conse namber onequa ute irure dolor in reprehenderit in v iusmod tempor incid idunt ut labore et dolore magna aliqua.

    Devman is a leading web design agency with an award-winning design team that creates innovative, effective websites that capture your brand, improve your conversion rates, and maximize your revenue to help grow your business and achieve your goals.

    In today’s digital world, your website is the first interaction consumers have with your business. That’s why almost 95 percent of a user’s first impression relates to web design. It’s also why web design services can have an immense impact on your company’s bottom line.

    That’s why more companies are not only reevaluating their website’s design but also partnering with Kura, the web design agency that’s driven more than $2.4 billion in revenue for its clients. With over 50 web design awards under our belt, we’re confident we can design a custom website that drives sales for your unique business.

  • Website Development

    Dliquip ex ea commo do conse namber onequa ute irure dolor in reprehenderit in v iusmod tempor incid idunt ut labore et dolore magna aliqua.

    Devman is a leading web design agency with an award-winning design team that creates innovative, effective websites that capture your brand, improve your conversion rates, and maximize your revenue to help grow your business and achieve your goals.

    In today’s digital world, your website is the first interaction consumers have with your business. That’s why almost 95 percent of a user’s first impression relates to web design. It’s also why web design services can have an immense impact on your company’s bottom line.

    That’s why more companies are not only reevaluating their website’s design but also partnering with Kura, the web design agency that’s driven more than $2.4 billion in revenue for its clients. With over 50 web design awards under our belt, we’re confident we can design a custom website that drives sales for your unique business.

  • Game Development

    Dliquip ex ea commo do conse namber onequa ute irure dolor in reprehenderit in v iusmod tempor incid idunt ut labore et dolore magna aliqua.

    Devman is a leading web design agency with an award-winning design team that creates innovative, effective websites that capture your brand, improve your conversion rates, and maximize your revenue to help grow your business and achieve your goals.

    In today’s digital world, your website is the first interaction consumers have with your business. That’s why almost 95 percent of a user’s first impression relates to web design. It’s also why web design services can have an immense impact on your company’s bottom line.

    That’s why more companies are not only reevaluating their website’s design but also partnering with Kura, the web design agency that’s driven more than $2.4 billion in revenue for its clients. With over 50 web design awards under our belt, we’re confident we can design a custom website that drives sales for your unique business.

Testimonials

What Clients Say

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    Latest News

    Checkout My Recent Blogs

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    • Branding requires mapping a series of steps in the customer journey, which start from the point of consideration from a potential buyer and goes all the way to ensure that once someone purchases the product, he is serviced when there is a problem.

      This is where customer service as a brand building opportunity comes in. Many do not consider this as branding and think brand building stops when a sales transaction has happened. The end objective for most marketers is that moment of truth when the customer signs on the dotted line to complete the sale. That is, in fact, marketing which is a small part of the big branding challenge.

      The biggest hurdle for most companies is that they have no vision for creating a customer-centric business model, whereby they can use opportunities like customer service to build brand equity.

      At this stage you continue trusting the brand and reach out to customer support with confidence. If no one picks up the phone or you get hung up or are simply made to hold on, the frustration level starts building. You are already unhappy with the product and the customer service department seems oblivious of your irritation.

      For them you are just a query or a ticket number that they may eventually need to handle. What they have missed is that your query is linked to the product you purchased which is further linked to the larger customer journey that you are a part of. Most of the time companies fail to recognize such simple truths and this has a huge bearing on the brand equity.

      At other times most of the responses received from customer support are not helpful because they follow a process that usually throws standard answers to most problems which seems robotic for a problem that is human. Such transactional treatment fails to understand the emotions behind a customer reaching out to the brand he trusted. To that extent there are extremely few brands that try and truly get behind the problem.

    • Branding requires mapping a series of steps in the customer journey, which start from the point of consideration from a potential buyer and goes all the way to ensure that once someone purchases the product, he is serviced when there is a problem.

      This is where customer service as a brand building opportunity comes in. Many do not consider this as branding and think brand building stops when a sales transaction has happened. The end objective for most marketers is that moment of truth when the customer signs on the dotted line to complete the sale. That is, in fact, marketing which is a small part of the big branding challenge.

      The biggest hurdle for most companies is that they have no vision for creating a customer-centric business model, whereby they can use opportunities like customer service to build brand equity.

      At this stage you continue trusting the brand and reach out to customer support with confidence. If no one picks up the phone or you get hung up or are simply made to hold on, the frustration level starts building. You are already unhappy with the product and the customer service department seems oblivious of your irritation.

      For them you are just a query or a ticket number that they may eventually need to handle. What they have missed is that your query is linked to the product you purchased which is further linked to the larger customer journey that you are a part of. Most of the time companies fail to recognize such simple truths and this has a huge bearing on the brand equity.

      At other times most of the responses received from customer support are not helpful because they follow a process that usually throws standard answers to most problems which seems robotic for a problem that is human. Such transactional treatment fails to understand the emotions behind a customer reaching out to the brand he trusted. To that extent there are extremely few brands that try and truly get behind the problem.

    • Branding requires mapping a series of steps in the customer journey, which start from the point of consideration from a potential buyer and goes all the way to ensure that once someone purchases the product, he is serviced when there is a problem.

      This is where customer service as a brand building opportunity comes in. Many do not consider this as branding and think brand building stops when a sales transaction has happened. The end objective for most marketers is that moment of truth when the customer signs on the dotted line to complete the sale. That is, in fact, marketing which is a small part of the big branding challenge.

      The biggest hurdle for most companies is that they have no vision for creating a customer-centric business model, whereby they can use opportunities like customer service to build brand equity.

      At this stage you continue trusting the brand and reach out to customer support with confidence. If no one picks up the phone or you get hung up or are simply made to hold on, the frustration level starts building. You are already unhappy with the product and the customer service department seems oblivious of your irritation.

      For them you are just a query or a ticket number that they may eventually need to handle. What they have missed is that your query is linked to the product you purchased which is further linked to the larger customer journey that you are a part of. Most of the time companies fail to recognize such simple truths and this has a huge bearing on the brand equity.

      At other times most of the responses received from customer support are not helpful because they follow a process that usually throws standard answers to most problems which seems robotic for a problem that is human. Such transactional treatment fails to understand the emotions behind a customer reaching out to the brand he trusted. To that extent there are extremely few brands that try and truly get behind the problem.

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